about us

Our Vision

To captain a new era of homegrown consumer packaged goods

Our Mission​

We invest in & partner with CPG / FMCG entrepreneurs, to make people fall in love with & easily reach new age homegrown brands

What we look for?

Brave founders of early stage consumer packaged goods with a challenger mindset, looking for smart capital to accelerate growth

WE INVEST IN

Fast moving consumer goods

Company Lifecycle

  • $1M-$5M of Revenue
  • Openings to reviewing smaller businesses
  • No pre-launch businesses

Geography

  • MENA
  • India
  • Open to other international

Investment Amount / Stage

  • Equity investments of $250K-$1M
  • Typically seed or pre-series A
  • Willing to co-lead & co-invest

Key Criteria

  • Brave founders
  • Challenger brand
  • Purpose driven
  • Global ambition

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Homegrown CPG Holdings Limited, incorporated in ADGM Authorities
based in UAE

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