and the people behind them
Homegrown Ventures is a consumer venture capital firm, focusing on early-stage consumer brands primarily from the Middle East, North Africa, and South Asia.
We invest in purpose-driven brands with high growth potential and sustainable financials. Our vision is to create a world where consumers make informed choices that benefit individuals, society, and the planet.
As pioneers in our region, we are redefining consumerism for a new era. Welcome to the future of Consumer brands!
Our criteria:
Ahmad Shamieh is a seasoned FMCG leader and investor with a track record of scaling consumer brands across global markets. From driving growth at Kraft Foods, Nokia, Microsoft, and Danone to co-founding HilalFul (cultural lifestyle brand), he blends corporate expertise with entrepreneurial instinct. Now a General Partner at Homegrown, Ahmad draws on decades of experience to back high-potential startups, helping founders build purpose-driven, scalable brands that redefine the region’s consumer landscape.
Nader Amiri is a dynamic leader with a knack for spotting market gaps and a passion for making everyday life better through smart consumer solutions.
With deep roots in Dubai’s vibrant business scene, he brings sharp insights from his time at Unilever, Kraft Foods, and Coca-Cola, blending big-picture thinking with practical know-how.
His drive to innovate led to elGrocer, a platform that redefined grocery shopping in the UAE, later acquired by Etisalat. Now, as a General Partner at Homegrown, Nader’s keen eye for promising startups and commitment to mentoring founders shine, fueling his mission to shape the future of consumer goods with impact and ingenuity.
CEO & Founder Vis Mundi Chairman/Board Kcal
Group, EgySwiss, PowerHorse
Ex Member of Global Exec Board Reckitt
General Partner STV
Two times founder Laimoon & Zawya
Expert in venture building, investments, and MENA tech
ecosystems
Senior leader at Haleon, Mondelez, & Reckitt
Investment Committee Lead at Nuummite Ventures
Marketing & Analytics leader with Coke & Nielsen
Member of Aujan Coca-Cola
Middle East acquisition
Global CEO & CFO | Board Member
A seasoned Fortune 100 leader in business strategy, and consumer goods
Senior Global Leader at Kimberley Clark,
Mondelez and Kraft Private Consumer brands investment specialist
Private Equity & Corporate Finance Specialist
Expert in deal structuring, value creation, and strategic growth across MENA
Founder & Managing Partner, KCP Capital
Ex-Merrill Lynch & EFG
Expert in cross-border M&A, capital raising, and strategic advisory across MENA and emerging markets
Work closely with founders to build world class operating companies
Strategy
Marketing
Network
Founders
Organization
Financial
Sales
