We invest & grow consumer
brand companies

and the people behind them

The first MENA + India focused investment firm specialized in consumer goods.
Accelerating growth through investment & strategic support.

Shaping the Future
of Consumer Brands

Homegrown Ventures is a consumer venture capital firm, focusing on early-stage consumer brands primarily from the Middle East, North Africa, and South Asia.

We invest in purpose-driven brands with high growth potential and sustainable financials. Our vision is to create a world where consumers make informed choices that benefit individuals, society, and the planet.

As pioneers in our region, we are redefining consumerism for a new era. Welcome to the future of Consumer brands!

Our criteria:

The Team

Salvatore Caizzone
Salvatore Caizzone
VENTURE PARTNER

CEO & Founder Vis Mundi
Chairman/Board Kcal Group, EgySwiss, PowerHorse
Ex Member of Global Exec Board Reckitt


Ihsan Jawad
Ihsan Jawad
ADVISOR

General Partner STV
Two times founder Laimoon & Zawya
Expert in venture building, investments, and MENA tech ecosystems

Wael KASKAS
Wael KASKAS
VENTURE PARTNER

Senior leader at Haleon, Mondelez, & Reckitt
Investment Committee Lead at Nuummite Ventures


Tarun Sabhlok
Tarun Sabhlok
VENTURE PARTNER

Marketing & Analytics leader with Coke & Nielsen
Member of Aujan Coca-Cola Middle East acquisition


Najeeb Hasany
Najeeb Hasany
VENTURE PARTNER

Senior Global Leader at Kimberley Clark, Mondelez and Kraft
Private Consumer brands investment specialist


Kamal Tayara
Kamal Tayara
VENTURE PARTNER

Founder & Managing Partner, KCP Capital
Ex-Merrill Lynch & EFG
Expert in cross-border M&A, capital raising, and strategic advisory across MENA and emerging markets


Hassan Fakhreddine
Hassan Fakhreddine
VENTURE PARTNER

Private Equity & Corporate Finance Specialist
Expert in deal structuring, value creation, and strategic growth across MENA


Nader Amiri
Nader Amiri
GENERAL PARTNER

Nader Amiri is a dynamic leader with a knack for spotting market gaps and a passion for making everyday life better through smart consumer solutions.

With deep roots in Dubai’s vibrant business scene, he brings sharp insights from his time at Unilever, Kraft Foods, and Coca-Cola, blending big-picture thinking with practical know-how.

His drive to innovate led to elGrocer, a platform that redefined grocery shopping in the UAE, later acquired by Etisalat. Now, as a General Partner at Homegrown, Nader’s keen eye for promising startups and commitment to mentoring founders shine, fueling his mission to shape the future of consumer goods with impact and ingenuity.

Ahmad Shamieh
Ahmad Shamieh
GENERAL PARTNER

Ahmad Shamieh is a seasoned FMCG leader and investor with a track record of scaling consumer brands across global markets. From driving growth at Kraft Foods, Nokia, Microsoft, and Danone to co-founding HilalFul (cultural lifestyle brand), he blends corporate expertise with entrepreneurial instinct.

Now a General Partner at Homegrown, Ahmad draws on decades of experience to back high-potential startups, helping founders build purpose-driven, scalable brands that redefine the region’s consumer landscape.

DEEP INDUSTRY EXPERTISE

Work closely with founders to build world class operating companies

Strategy

Marketing

Network

Founders

Organization

Financial

Sales

PORTFOLIO OF COMPANIES

Join the future