Unlocking the FAST CONSUMER
GOODS REVOLUTION
HOMEGROWN IS THE BRIDGE TO CONSUMER GOODS COMPANIES
Investment criteria
- Focus region: MENA & India (others selectively)
- Company Lifecycle $2-10M Annual Revenue (open for smaller)
- Brave founders, purpose driven
- Challenger brand with Global ambition
- Investment Stage: seed or pre-series A
- Equity Investment Amount: average $1M
- Willing to co-lead & co-invest
INVESTMENT MODEL
GROWTH CAPITAL
Equity investment with board role & an active investor with strong rights.
STRATEGIC SUPPORT
Actively involved with founders on key strategies development & on strategic projects. Accelerating growth & Building stronger foundations with our playbooks
Strategic Support Model
Route to Market Access Evolving Channels
Fuel For Growth
Efficiency Advantages
Market Leading & Long-Term Sustainable Efficiency
Scale for Efficiency
Focus on Consumer & Brand Experience
Agility advantage
Modular & Networked Operating Model
Route to Market Access Evolving Channels
Fuel For Growth
Efficiency Advantages
Market Leading & Long-Term Sustainable Efficiency
Scale for Efficiency
Focus on Consumer & Brand Experience
Agility advantage
Modular & Networked Operating Model
Fund Partnerships
We have been securing strategic partnerships from the grass roots level upwards to access best early, help accelerate portfolio companies, build founder relationship (with education & inspiration), and exits pathways
