Plaay

Plaay is redefining indulgence by making chocolate that’s 100% clean and made to be enjoyed every day—without the sugar crashes, bloating, or guilt. Founded by leading nutritionist Rashi Chowdhary, Plaay is a UAE-born brand built on one simple idea: swap the junk, keep the joy. That means no refined sugar, no soy, no palm oil, no gluten—and instead, only clean, good-for-you ingredients like coconut sugar, dates, healthy fats, and premium nuts.

From rich truffles to highly indulgent bars, every product is crafted to satisfy cravings while supporting a balanced lifestyle. With its own manufacturing unit in Dubai, Plaay maintains full control over recipes, quality, and innovation—making it the go-to chocolate snack hack for modern, conscious consumers.