Nader Amiri is a dynamic leader with a knack for spotting market gaps and a passion for making everyday life better through smart consumer solutions.

With deep roots in Dubai’s vibrant business scene, he brings sharp insights from his time at Unilever, Kraft Foods, and Coca-Cola, blending big-picture thinking with practical know-how.

His drive to innovate led to elGrocer, a platform that redefined grocery shopping in the UAE, later acquired by Etisalat. Now, as a General Partner at Homegrown, Nader’s keen eye for promising startups and commitment to mentoring founders shine, fueling his mission to shape the future of consumer goods with impact and ingenuity.

Ahmad Shamieh is a seasoned FMCG leader and investor with a track record of scaling consumer brands across global markets. From driving growth at Kraft Foods, Nokia, Microsoft, and Danone to co-founding HilalFul (cultural lifestyle brand), he blends corporate expertise with entrepreneurial instinct.

Now a General Partner at Homegrown, Ahmad draws on decades of experience to back high-potential startups, helping founders build purpose-driven, scalable brands that redefine the region’s consumer landscape.

Imraan Karim is an Associate at Homegrown, where he manages deal flow and works closely with emerging consumer brands across the region’s evolving CPG ecosystem.

Born and raised in Dubai, he brings a strong understanding of the local market and a relationship-driven approach to working with founders. Imraan graduated from American University in Washington DC, specializing in Finance.

Bashar Ajami is a commercial leader with over 10 years of experience in the FMCG sector, specializing in distribution development, retail expansion, and market entry across the GCC. He has a strong track record of building strategic partnerships and executing go-to-market strategies that help consumer brands scale across competitive markets.

As Sales Director at Homegrown, Bashar focuses on strengthening the commercial foundations of portfolio brands, supporting founders in expanding distribution, building retail partnerships, and unlocking new growth opportunities across the region.